About Us

Protecting our industry is our priority!

Key Personnel

Our team has over 50 years of collective honey industry experience, IT development, supply chain management and logistics (perishable airfreight and sea freight), in conjunction with an extensive wider team of key advisors and key suppliers. Our core team is led by Hayden Stowell (CEO) and Duncan Williamson (CIO). We have also appointed expert advisory board and engaged consultants and advisors who will provide commercial advice, governance and industry support for the Origins Software team. All in conjunction with an extensive team of packaging, logistics, commercial, marketing, IT and honey industry advisors.

Hayden Stowell

Founder and CEO


Hayden has been involved in the honey industry since the beginning of the Manuka honey “Gold rush” and has experience across all areas of the industry.

Prior to entering the honey industry, Hayden gained a solid understanding of overseas market access requirements, export documentation, food safety compliance and logistics through his work in the perishable airfreight and sea freight industries. Hayden has helped developed three Maori owned honey export companies and founded the Honey Network, an online auction site for producers of export quality bulk honey to trade their products.


Duncan Williamson

Chief Technology Officer


Duncan has been immersed in the IT industry for over 40 years and built his first computer in 1983.

Duncan has vast experience in a number of fields including hardware development and keeps up to date with emerging technologies and how they can be utilised in different ways. Duncan has a strong background in warehouse and logistics management, and is committed to generating innovative, robust strategies to streamline processes and increase efficiency.

Advisory Board

Grant LeSeuer

Grant is currently a software portfolio director for Invensys - Wonderware and is based in Boston, Massachusetts. Grant is originally from New Zealand and has vast global experience with marketing software solutions for process automation and process control to some of the world’s largest companies. Grant sees the great potential in Origins and wants to share his expertise to help Origins expand into other global markets.


Victor Goldsmith

Victor is General Manager of Maori honey working group which reports directly to the Minister of Maori Development. With regional hubs throughout New Zealand, the Maori honey working group is focused on moving Māori participation in the honey industry from passive to active. Through his extensive experience in the honey industry, Victor is very familiar with landowners, beekeepers and honey processors and the issues they face.


Sean Goodwin

Sean is currently CEO of 100% Pure New Zealand Honey, Deputy Chairman of Apiculture New Zealand and GS1 New Zealand. Sean has significant local and international experience in sales, marketing and business development in the Fast Moving Consumer Group (FMCG) industry. He has significant insight into consumer behaviour and is a great asset to guide the commercial viability of Origins Software into the future.


John Rae

John Rae is currently a Director of Eastland Group, Ngapuhi Asset Holding Company Ltd and the Cavalier Corporation. John has wide management and directorial experience (Executive, Non Executive and Chairman) with, and in, a number of different of business sectors including banking, investment, venture capital, technology, agriculture. Johns extensive knowledge and experience will help shape and guide Origins Software as it rapidly scales up its operations.