Affordable, easy to use and tailored to meet the needs of each stakeholder in the honey supply chain

Affordable, easy to use and tailored to meet the needs of each stakeholder in the honey supply chain

What is ApiTrak?

ApiTrak is a modular, cloud-based platform that provides full visibility of the integrity of the honey supply chain from land to end consumer.

We have created an affordable easy to use digital platform that not only enhances product data management throughout, but also integrates with many existing systems.

Our five integrated modules allow users to track honey through the supply chain, utilising small NFC RFID tags which are attached to hives, drums and jars. We use a combination of mobile apps and PC-based platforms to simplify data management, without the need for expensive equipment.

ApiTrak is a GS1 compliant total “land-to-jar” traceability solution, combining leading edge technology with user-friendly interfaces. It minimises the opportunity for manipulation of honey data It simplifies disease management and food safety compliance.

What is ApiTrak?

ApiTrak is a modular, cloud-based platform that provides full visibility of the integrity of the honey supply chain from land to end consumer.

We have created an affordable easy to use digital platform that not only enhances product data management throughout, but also integrates with many existing systems.

Our five integrated modules allow users to track honey through the supply chain, utilising small NFC RFID tags which are attached to hives, drums and jars. We use a combination of mobile apps and PC-based platforms to simplify data management, without the need for expensive equipment.

ApiTrak is a GS1 compliant total “land-to-jar” traceability solution, combining leading edge technology with user-friendly interfaces. It minimises the opportunity for manipulation of honey data It simplifies disease management and food safety compliance.

Provenance


  • Consumers want to know where their honey is from and connect in some way with its provenance.
  • ApiTrak gives brand owners the tools to better engage with consumers and effectively communicate the story behind their products.

Provenance


  • Consumers want to know where their honey is from and connect in some way with its provenance.
  • ApiTrak gives brand owners the tools to better engage with consumers and effectively communicate the story behind their products.

Security


  • Our industry is threatened by issues around stolen hives, the adulteration of honey, fraudulent labelling practices, and outright counterfeit product.
  • ApiTrak provides full visibility of the integrity of the honey supply chain from land to end consumer.

Security


  • Our industry is threatened by issues around stolen hives, the adulteration of honey, fraudulent labelling practices, and outright counterfeit product.
  • ApiTrak provides full visibility of the integrity of the honey supply chain from land to end consumer.

Compliance


  • Complying with disease management and food safety requirements can be confusing and time consuming.
  • ApiTrak takes away the headaches involved and keeps you audit ready.

Compliance


  • Complying with disease management and food safety requirements can be confusing and time consuming.
  • ApiTrak takes away the headaches involved and keeps you audit ready.

Data Management


  • Inefficient data management can dramatically reduce productivity.
  • ApiTrak simplies the process of aggregating and managing product data.

Data Management


  • Inefficient data management can dramatically reduce productivity.
  • ApiTrak simplies the process of aggregating and managing product data.

Protecting our industry is our priority!

We know the honey industry inside out and have built ApiTrak to help protect it!

ApiTraks goal is to “ring-fence” the industry so that stolen or adulterated honey can not enter the supply chain without being noticed. Although ApiTrak looks simple on the outside, there is a whole lot under the hood that constantly works to identify those trying to exploit our industries vulnerabilities.

The more that use or integrate with ApiTrak, the stronger it becomes!

Protecting our industry is our priority!

We know the honey industry inside out and have built ApiTrak to help protect it!

ApiTraks goal is to “ring-fence” the industry so that stolen or adulterated honey can not enter the supply chain without being noticed. Although ApiTrak looks simple on the outside, there is a whole lot under the hood that constantly works to identify those trying to exploit our industries vulnerabilities.

The more that use or integrate with ApiTrak, the stronger it becomes!

Facts - The New Zealand Honey Industry 2015/2016

The number of registered hives increased by 19 percent to 684 046

The national yield only increased by 0.9% to 19,885 tonnes

New Zealand’s pure honey exports increased by 35 percent to $315 million

New Zealand is the world's third-largest exporter of honey by value

Honey is one of the three most counterfeited foods

More manuka honey is said to be packed and sold overseas than is produced